Hofbrau, 1950s, (7’x6’x1’), Gift of Rick Mitchell, 2004
Of all of MONA’s animated neon signs, The Hofbrau from Oakland, California is among its most complex. The tubes are almost all original to the sign and intricately bent in layer upon layer. Imagine the animation as our friendly, blond and blue-eyed bartender pulls a tap and fills a beer glass until it foams on top. He then turns his head to the viewer and reveals a great, big smile. And don’t forget this neon sign is also double sided. It’s spectacular!
[Photo credit: R. Ishi]
